Public Service Branding is vital to Kenya’s national branding efforts. The actions, ethics, and performance of public servants significantly impact the country’s reputation as a destination. The Government Identity System Guidelines are designed to foster a culture of excellence, strong work ethics, and uniformity across all Public Service entities. These Government of Kenya brand guidelines pdf standardize the application of national emblems and ensure consistent communication across the Public Service.
These Government of Kenya brand guidelines provide clear visual standards for branded materials, including approved color schemes and printing specifications. They are supported by artwork files, available upon request to all Public Service entities. Compliance with these standards is mandatory, and any new templates or design alterations require approval from BRANDKE (Kenya Export Promotion And Branding Agency).
Public Service bodies should share these guidelines with their advertising partners, creative agencies, branding firms, and printers to maintain consistency with the approved visual identity.
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