What is digital marketing?

Digital marketing is a type of online marketing that promotes and sells products and services. It’s the process of reaching out to your target audience through various internet marketing channels such as search engines, social media networks, and email. You can locate people who are interested in your offering, interact with them, and build trust in your brand through digital marketing.

Website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing are the most common types of digital marketing.

How digital marketing works.

To begin, you must define your digital marketing objectives, or what you wish to accomplish with digital marketing. Some common examples include raising brand exposure, increasing sales, and expanding your community.

Then you must pick which marketing channels will assist you in achieving your objectives. If you want to increase sales, for example, conducting paid advertising on Google and Facebook is an excellent place to start.

You can construct a plan that specifies how much money you’ll spend, your target audience, performance measures, and other information that will assist you to control the process to make it easier to manage.

Digital marketing channels.

Digital marketing has a number of marketing channels which can be grouped into two categories online marketing and offline marketing however in this case we are going to discuss the online marketing channels. The main difference between the two is that online marketing channels rely only on the Internet, whereas offline marketing channels involve digital devices that are not always linked to the Internet.

Online marketing channels include;

•Website marketing

•Search engine optimization

•Content marketing

•Social media marketing

•Affiliate marketing

•Inbound marketing

•Email marketing

Offline marketing channels include;

•Tv marketing

•SMS marketing

•Billboard marketing

•Radio marketing

Marketing is an excellent option for any business which aspires to grow and doing it online can be very effective, especially in this generation.It’s always a good option when you understand your audience and get to know the right content you require for your business. Some of these online marketing channels entail;

Website marketing

website is a focal point for all digital marketing campaigns. It is a highly effective channel in and of itself, but it is also the medium through which most other online marketing initiatives are carried out. Your website should accurately represent your company’s brand, products, and services. It must be quick, mobile-friendly, and simple to use. After you’ve created a website, the next step is to devise a digital marketing strategy for promoting your site and content in order to increase traffic and customers.

Search engine optimization

The technique of optimizing your website for search engines is known as search engine optimization. The main goal of SEO is to improve a website’s ranking in search results and increase organic traffic from search engines.SEO uses strategies to bring users to the website. Your content should always be updated and relevant and always use the keywords so that when a user searches a certain work the search engines search through the site that contains the word.

Content marketing.

It’s all about the content in content marketing. The digital world contains a huge collection of information in many formats such as text, photos, audio, and video. A content marketing campaign’s purpose is to use content to reach out to potential customers. Typically, content is uploaded on a website and then pushed using social media, email marketing, SEO, or even PPC advertising.

Social media marketing.

Social media marketing entails reaching out to people on social media platforms via content marketing campaigns (postings), sponsored adverts, or a combination of the two.A social media marketing campaign’s primary purpose is to raise brand awareness and build social trust, but as you learn more about it, you may utilize it to generate leads or even as a direct sales channel.

Affiliate marketing.

Affiliate marketing is one of the oldest forms of marketing, and it has become popular as the Internet has increased in popularity. In general, affiliate marketing entails promoting other people’s items in exchange for a commission each time a sale or lead is generated. When designing your digital marketing strategy, you should include affiliate marketing as a way to get people involved in your brand and sell your products for a commission.

Digital Media Kenya.

With over 6 years of expertise in digital communications, Digital Media Kenya has a thorough understanding of the Kenyan market, having implemented various marketing strategies for various businesses and organizations. Digital Media Kenya has produced some of the country’s and Africa’s most successful digital media campaigns. We develop original material for a variety of platforms, including mainstream media to social media. We identify your company’s unique selling point and produce digital ads that lead to conversions.