At this time, it can be challenging to conduct business as usual, but it’s important not to neglect your brand. Do what you can to provide consistent messaging and transparent communication during this time and once the situation has passed.
Post consistently to strengthen your online presence Once you’ve created a Facebook Page, Instagram business account and WhatsApp business profile, make sure that you post photos and videos about your business, products or services consistently.
Consider creating an announcement about how your business has been affected and pin it to the top of your Page. Consider creating a content calendar to plan out posts for the next few weeks. Organise your messaging and visuals. Make sure that your posts continue to have a consistent look and feel, and highlight what makes your business unique and special.
Encourage more customer interaction with stories In addition to photo and video posts, you can use stories on Facebook and Instagram to virtually interact with new and existing customers in a personal way. Share authentic content, make announcements, encourage people to visit your website and show behind-the-scenes moments to continue to engage your community.
